January 13, 2009

MEDIA Contact: "MagicBrad" or Rick Martinek, "The Expo Guys"
MediaMax Events and Expos,Inc.
952-238-1700

EXPO Industry Rebounds Well in Economic Downturns

MINNEAPOLIS, MINN.— 5th Annual Index Report released in March of 2008, the Center for Exhibition Industry Research (CEIR) states:

Historically, the industry has rebounded well following economic downturns. For example, in 2001, print advertising expenditures fell 22%, while exhibition spending declined only 6%. By 2004, exhibition expenditures had recovered to pre-2000 levels, while print advertising revenue had only recovered 50% of the business it had lost. By 2005, print advertising was supplanted by exhibition spending as the number one B2B marketing expenditure.

Another excerpt is:

Finally, even though new electronic channels allow for easy and relatively inexpensive communication between businesses and their clients, successful businesses still require a great deal of face time with clients and prospects. Exhibitions provide a very efficient means of face-to-face marketing, as one company can see a number of current clients and meet a number of prospects on a single trip and within a relatively short period of time. Exhibitions continue to provide tremendous value, and marketers will continue to give exhibitions priority consideration in their marketing plans and budgets for exactly this reason.

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