January
13, 2009
MEDIA Contact: "MagicBrad" or
Rick Martinek, "The Expo Guys"
MediaMax Events and Expos,Inc.
952-238-1700
EXPO
Industry Rebounds Well in Economic Downturns
MINNEAPOLIS, MINN.— 5th Annual Index Report released in
March of 2008, the Center for Exhibition Industry Research (CEIR)
states:
Historically, the industry has rebounded well following economic
downturns. For example, in 2001, print advertising expenditures
fell 22%, while exhibition spending declined only 6%. By 2004,
exhibition expenditures had recovered to pre-2000 levels, while
print advertising revenue had only recovered 50% of the business
it had lost. By 2005, print advertising was supplanted by exhibition
spending as the number one B2B marketing expenditure.
Another excerpt is:
Finally, even though new electronic channels allow for easy and
relatively inexpensive communication between businesses and their
clients, successful businesses still require a great deal of face
time with clients and prospects. Exhibitions provide a very efficient
means of face-to-face marketing, as one company can see a number
of current clients and meet a number of prospects on a single
trip and within a relatively short period of time. Exhibitions
continue to provide tremendous value, and marketers will continue
to give exhibitions priority consideration in their marketing
plans and budgets for exactly this reason.
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