January 13, 2009

MEDIA Contact: "MagicBrad" or Rick Martinek, "The Expo Guys"
MediaMax Events and Expos,Inc.

EXPO Industry Rebounds Well in Economic Downturns

MINNEAPOLIS, MINN.— 5th Annual Index Report released in March of 2008, the Center for Exhibition Industry Research (CEIR) states:

Historically, the industry has rebounded well following economic downturns. For example, in 2001, print advertising expenditures fell 22%, while exhibition spending declined only 6%. By 2004, exhibition expenditures had recovered to pre-2000 levels, while print advertising revenue had only recovered 50% of the business it had lost. By 2005, print advertising was supplanted by exhibition spending as the number one B2B marketing expenditure.

Another excerpt is:

Finally, even though new electronic channels allow for easy and relatively inexpensive communication between businesses and their clients, successful businesses still require a great deal of face time with clients and prospects. Exhibitions provide a very efficient means of face-to-face marketing, as one company can see a number of current clients and meet a number of prospects on a single trip and within a relatively short period of time. Exhibitions continue to provide tremendous value, and marketers will continue to give exhibitions priority consideration in their marketing plans and budgets for exactly this reason.


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