Sales, Marketing & Publicity Expo

Time	TOPIC
3:00-3:45	ROOM 1 - The MediaMAX Events & Expos Speakers Room TOPIC: "Upgrading Collateral: Customers Expect More" PRESENTER: David Snodgrass, Principal ORG: Supercreative DESCRIPTION: Do you think your marketing materials (print or web) look dated? Are you tired of using bad photocopies of less-than appealing MS Word layouts? Discover tricks and tips to upgrading your collateral without breaking your budget.
4:00- 4:45	ROOM 1 - The MediaMAX Events & Expos Speakers Room TOPIC: "Million Dollar Mailings: Introduction to Mailing Lists and Direct Mail" PRESENTER: John Schulte - President ORG: National Mail Order Association DESCRIPTION: Learn the basics of finding, selecting and using mailing lists for successful direct marketing by one of the world's top direct marketing experts. Leave with information you can immediately use to grow your business.
5:00-5:45	ROOM 1 - The MediaMAX Events & Expos Speakers Room TOPIC: "Relationship Marketing Strategies that Work" PRESENTER: Brian Gramer, CEO and Founder of Vtrenz ORG: Vtrenz DESCRIPTION: Every business needs to build strong relationships with prospects, customers and even inactive customers in order to drive long-term business success. To do this effectively, marketing automation solutions are needed. In this presentation, you will learn: - How economic, legal and industry trends are impacting marketing - The basics elements of a relationship marketing plan - How to implement relationship marketing strategies using marketing automation solutions Brian Gramer, Chief Executive Officer and Founder of Vtrenz, is a marketing strategist, with leading marketing and sales skills, especially as they relate to identifying market opportunities and niches, competitor weaknesses and competitive advantages. He has an extensive track record of success in business start-up, product development and sales. He worked in marketing and sales with Michelin Tire Corp and McLeod USA and as an advocate for small business, Gramer has served on many corporate, not-for-profit, and government boards.
6:00-6:45	ROOM 1 - The MediaMAX Events & Expos Speakers Room TOPIC: "Stand Out in a Crowd of Marketers and Promoters" PRESENTER: Nathan White ORG: Nextainment.com DESCRIPTION: It's a new day and time for marketing. New technology that block ads, market fragmentation, and hard to find consumers are making traditional marketing practices obsolete.

Time	TOPIC
3:00-3:45	ROOM 2 - The Silver Screen Advertising Speakers Room TOPIC: "Discover the Sale and Win the Deal: Understanding the Art of Serving Through the Sales Cycle" PRESENTER: Sam Smith ORG: Stretch Point DESCRIPTION: Successful sales people understand HOW and WHERE service fits into the sales cycle. In this high impact seminar, attendees will identify the power of PARTNERING vs. PEDDLING, understand VALUE PROFILING and how to qualify prospects using a GRADATION SYSTEM to serve their way to success. :
4:00-4:45	ROOM 2 - The Silver Screen Advertising Speakers Room TOPIC: "Learn How to be Seen… on the Silver Screen" PRESENTER: Bill Righeimer, VP of Sales (Direct# 612-964-4541) ORG: Silver Screen Advertising DESCRIPTION: Learn everything you need to know about Silver Screen Advertising and Promoting Your Business Effectively and Inexpensively. - Learn the "Top 10 Reasons Why" Silver Screen Advertising can Increase Your Business. - Learn why "Multi-Tasking" has a negative Impact on Your Current Advertising. - Learn How To Advertise for Literally "Pennies per Ad"! - Learn How to Take Advantage of Hollywood's Advertising. Silver Screen Advertising-Promoting BUSINESSES ON SCREEN FOR 20 YEARS! Bill Righeimer is co-author of "The Retailing 101 GuideBook", a practical "how-to" guide that has helped many companies prepare for, sell into and close sales with major retailers. Bill has been a presenter at several National seminar series covering topics such as "Breaking into Target", "Breaking into Wal-Mart", "Breaking into Lowes", and "Breaking into Home Depot"---and was a featured speaker at the National POP (Point of Purchase) Conventions in 2003 and 2004.
5:00-5:30	ROOM 2 - The Silver Screen Advertising Speakers Room TOPIC: "Using Wireless Technology to Increase Your Sales Departments Productivity" PRESENTER: Kevin Snow ORG: The Mobile Phone Co. DESCRIPTION: In today's business world, sales professionals need every advantage they can get to stay on top of their game. Find out how wireless can help sales teams increase sales by using their time more efficiently, and how it can help managers become more effective managers.
5:45-6:15	ROOM 2 - The Silver Screen Advertising Speakers Room TOPIC: "Using Wireless Technology to Increase Your Sales Departments Productivity" PRESENTER: Kevin Snow ORG: The Mobile Phone Co. DESCRIPTION: In the competitive climate of today's business world, the ability to react to changes quickly is necessary for successful marketing. Find out how wireless technology can help you stay in control of a constantly changing marketing plan.
6:30-7:00	ROOM 2 - The Silver Screen Advertising Speakers Room TOPIC: "Measuring the Effectiveness of Your Promotional Advertising" PRESENTER: Alan Foster ORG: CallCap DESCRIPTION: Are you spending money on advertising, trying to make the telephone ring? If you need help understanding what is happening when the phone starts to ring CallCap gives you the Power to Measure, Monitor and Maximize your Advertising Investment! This webservices based tool will improve ROI of Advertising and Marketing!.